Kafka Summit Logo
Organized by

Kafka Summit San Francisco 2018

Streaming platforms at massive scale.

October 16-17, 2018 | San Francisco

How to Quantify the Value of Kafka in Your Organization

Session Level: Beginner
Video & Slides

We all know real-time data has a value. But how do you quantify that value in order to create a business case for becoming more data, or event driven?

The first half of this talk will explore the value of data across a variety of organizations, starting with the five most valuable companies in the world: Apple, Alphabet (Google), Microsoft, Amazon and Facebook (based on stock prices July 2017). We will go on to discuss other digital natives: Uber, Ebay, Netflix and LinkedIn, before exploring more traditional companies across retail, finance and automotive. Next, we’ll look at non-businesses such as governments and lobbyists. Whether organizations are using data to create new business products and services, improve user experiences, increase productivity, manage risk or influencing global power, we’ll see that fast and interconnected data, or “event streaming” is increasingly important.

After showing that data value can be quantified, the second half of this talk will explain the five steps to creating a business case.

Most businesses focus on:

  • Making more money or conferring competitive advantage to make more money
  • Increasing efficiency to save money and/or
  • Mitigating risk to the business to protect money

We’ll walk through examples of real business cases, discuss how business cases have evolved over the years and show the power of a sound business case. If you’re interested in big money and big business, as well as big data, this talk is for you.


We use cookies to understand how you use our site and to improve your experience. Click here to learn more or change your cookie settings. By continuing to browse, you agree to our use of cookies.